Designed and illustrated a book cover for an independent author.

Strategy: Creative Lead, Creative Research, Digital Concepts, & Social Media Marketing & Brand Development

Design: Graphic Design, Illustrator, and Interactive Design

Styling: Product Styling, Art Direction, and Fashion Styling

Others: Photography & Videography

Bagista is a shopping destination and platform for preloved luxury handbags and accessories. With extreme focus on high level curation of preloved luxury handbags, providing bag lovers community with an eclectic mix of one-off vintage, contemporary and classic pieces to choose from.

As a creative lead at Bagista, I pride myself for demonstrating hard-working and leadership qualities - I oversee and manage all the creative side of the business starting from social media to visual to branding by introducing new impressions and perspectives to the customers. This allows Bagista to portray and unlock their brand’s ideal image. Through my creative initiatives, I deliver the day-to-day visual content such as photos, videos, motion graphics and visual design.

Design: Bag Design, Sketching, Graphic Design, Illustrator,

Prototyping: 3D Model

Strategy : Creative Lead, Creative Research, & Brand Development

Originated from the Indonesian word ‘Muat’ that translates into ‘Contain’. Mouat represents the concept and mission of the brand. Mouat creates products that fill the gap between these fast-paced changes. The brand becomes a channel to aspire new thoughts and provoke dialogue in the audience. Customers buy more than just a ‘bag’; the story embodies the customer’s purchase into the narrative of the bag’s context. Mouat redefines what is associated with luxury: rather than fine leather, bags are made of traditional materials such as rope, and rattan, which has texture and roughness and a different styling aesthetic.

Strategy: Creative and Art Direction, Creative Research, Digital Concepts, & Social Media Marketing

Design: Spotify Artwork, Video Production

Developed brand identity and managed social media for the release of EP album of an upcoming artist. Using and applying existing personal content of the artist to create music campaign and released.

Strategy: Creative Research & Digital Concepts

Design: Graphic Design & UI Design

Gucci is committed to championing craftmanship and design, excellence, sharing stories behind the brand on their website. As consumers increasingly ask about the provenance of the products that they buy, there is a need to find ways to enhance and communicate the traceability of our supply chains.

The challenge is to build stories around materials, craftmanship and global production chains. How can we effectively communicate these with customers before and at the point of sale? How can you share engaging stories about the journeys from concept to shop floor with the customers

Strategy: Creative Lead, Creative Research, Digital Concepts, Brand Development

Design: Graphic Design, Logo design, Branding Guidelines

Created a brand identity for an established company within the new industry. This includes logo, branding guidelines, website design and reports.