Strategy: Creative Research & Digital Concepts

Design: Graphic Design & UI Design

Gucci is committed to championing craftmanship and design, excellence, sharing stories behind the brand on their website. As consumers increasingly ask about the provenance of the products that they buy, there is a need to find ways to enhance and communicate the traceability of our supply chains.

The challenge is to build stories around materials, craftmanship and global production chains. How can we effectively communicate these with customers before and at the point of sale? How can you share engaging stories about the journeys from concept to shop floor with the customers