Bagista (London, UK) Jul 2019 - Present
Creative Lead
Responsible for leading the creative strategic planning for the business and executing creative content for the sales and marketing department, resulting in increased online conversional sales, higher revenues, growth in customer base, while enhancing the brand’s reputation and awareness.
Demonstrated organisation skills by managing creative content across all social
media platforms and marketing tactics that led to 78% growth of Instagram followers over a year.
Developed research skills and implemented innovative thinking by introducing new daily social media content ideas and marketing campaigns.
Built commercial acumen by leading the transition from a brick and mortar focused retail store to an e-commerce generating average weekly sales of £13k (3.25x pre-pandemic).
Honed strategic thinking by advising the CEO a long-term creative direction for the branding, creative fashion aesthetics and marketing strategy.
Manifested leadership skill by managing and mentoring interns and colleagues in the team.
Practised customer service excellence by leading the customer’s in store and online
enquiries across all platforms.
Matchesfashion.com (London, UK) Jul 2017 - Mar 2018
Photo Studio Assistant (Intern)
Assisted both online stylist and photographer on set within strict time constraints.
Supported all areas of production and in-house photo studio department.
Improved research and visual presentation skill by creating moodboard and trend analysis for the styling department.
Selfridges (London, UK) Jan 2017 - Jul 2017
Luxury Sales Associate (Part-time)
• Nurtured communication and interpersonal skill by serving and driving sales through engagement of customers, and sharing product knowledge.
London College of Fashion (London, UK) Sep 2015 - Sep 2019
BA (Hons) Cordwainer Fashion Bags and Accessories Product Design and Innovation
• Final Grade: First Class Honours
• Diploma in Professional Studies
University of the Arts London (London, UK) Sep 2014 - Sep 2015
• Foundation Diploma in Art and Design
Polimoda International Institute of Fashion Design & Marketing Florence, (2016)
Fashion Brand Management certification course (5 weeks)
Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator, (2016)
Ars Sutoria Milan , (2014)
Bag pattern making and prototyping certification course ( 6 weeks)
Central Saint Martins (UAL) , (2014)
Introduction to Product Design certification course (2 weeks)
Academic Honours Scholarship given from Savannah College of art and design (SCAD), (2014)
This award is an annual scholarship that is given to certain students who are applying to the course for their extraordinary academic and personal achievements, which amounts to $8,000 HK USD.
Soft Skills
• Communication, Teamwork, Leadership, Adaptability and Problem-Solving
Hard Skills
• Branding, Graphic Design, Product Design, Sketching, Visual Presentation, Photography and Videography, Fashion and Product Styling, Creative Marketing Concepts and Ideation
IT Skills:
• Adobe (Photoshop, InDesign, Premiere Pro, Illustrator) (Certified in 2016), Microsoft Office
Interests:
• One Line Drawing, Yoga, Running, Reading and Playing an Ukulele