Design: Bag Design, Sketching, Graphic Design, Illustrator,

Prototyping: 3D Model

Strategy : Creative Lead, Creative Research, & Brand Development

Originated from the Indonesian word ‘Muat’ that translates into ‘Contain’. Mouat represents the concept and mission of the brand. Mouat creates products that fill the gap between these fast-paced changes. The brand becomes a channel to aspire new thoughts and provoke dialogue in the audience. Customers buy more than just a ‘bag’; the story embodies the customer’s purchase into the narrative of the bag’s context. Mouat redefines what is associated with luxury: rather than fine leather, bags are made of traditional materials such as rope, and rattan, which has texture and roughness and a different styling aesthetic.